THE INVITATION

Competing in today’s market? It's modern warfare.And 98% of startups? DOA!They show up in combat uniform with pitch decks, branding, big vision energy, and absolutely no weapons. No armor. No real edge. Warriors? Not even close. Most are wolveskin sheep.Tweets don’t win. Hype doesn’t win. Closing deals is the only way you win.So where are the warriors?The ones who sell before they give speeches. Validate before they build. Get paid before they post. Talk to buyers instead of followers.Nearly every bona fide company earning 8, 9, & 10 figures had to first earn 5, 6, & 7 figures. Startups love daydreaming about 10-figures when they haven't even crossed 6.Leveling up in business requires leaders to go up the corporate stairs, not the ladders or the elevators. No skipping steps. No imaginary money. Everything must be earned in the real world.That’s what StopDowns signifies.It’s a mentality. An attitude. A discipline for the 98% who statistically won't make it unless they stop with the fluff and get down to the real stuff.Forget “changing the world” on day one. Change your cash flow or you're done.StopDowns is for founders who want to build businesses instead of fantasies. It’s a reset. A call to stop the noise, stop the posturing, and go down into the deal trenches where it matters.No more pretending. No more fluff. Close deals. Then close more. Create real value by earning it one step at a time. That's the way.

THE BOTTOM LINE IS TOP LINE

Your START UP is in a race against time.
STOP wasting your time,
get DOWN to business.

HAVE A STORY? SHARE IT

  • Had a great business lesson

  • Funded a very good business

  • Sold the business you owned

  • Fired founders as the investor

  • Turned down bad businesses

  • Quit a startup, built a real bizz

  • Raised funds to scale your org

  • Any other enduring bizz lesson

FOOD FOR THOUGHT

Dream less. Sell more.Bottom-Up wins right now.Operate in reality: talk to buyers.Get deals closed and paid in full today.

STOPDOWNS & STARTUPS

Most StartUps are TopDown:IN THE CLOUDS- overly "visionary" CEO
- strategically over-focused
- theoretical and hypothetical
- polishing for 'how-we-scale'
- high fantasy in capturing share

"We have millions...of impressions."

StopDowns are BottomUp:IN THE TRENCHES- "closer" CEO
- client-driven mind
- practical and tactical
- pain-point is a priority
- deliver product to "solve it now"
- high control, low churn, low burn

"It's closed won after wiring is done"

© StopDowns